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Rebranding Ray White

Our long term client, Matt White from Ray White Port Phillip presented us with a new brief for agents' lifestyle photography. We saw this as an opportunity to create something fresh and new, but in a controlled manner. Read on to see our unique solution!

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Ray White recently introduced lifestyle photography. The corporate style of agent photography is out, and a natural outdoor style is in.

When our long term client, Matt White from Ray White Port Phillip presented us with the brief, we saw an opportunity to create something fresh and new, and in a controlled manner.

The brief called for the Agents to look friendly and approachable, be dressed professionally and modestly, and to represent themselves and their company in a contemporary way.

The background needs to be a visual cue that link them to their local community.

We took a trip to St. Kilda Botanic Gardens to photograph some background images, and saw some interesting “urban wildlife” too, with many weddings and parties happening while we were there.

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Corporate Headshot

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